2 replies to this topic

[sammygee]

Australia’s Virgin Mobile has half-filmed three TV commercials for its All You Can Eat campaign, based around bizarre events happening at a 1950's American diner, and has launched a competition calling for entries to the endings.



You can storyboard the endings to "Mafia Kidnapping", "UFO Abduction", or "Police Getaway", and win a road trip adventure, complete with one-way flights for 2 to Cairns, $5000 cash, a Canon HD digital video camera, a phone… and that's on top of them making the winning ad and it going on TV! There are also tons of runner-up prizes.

As a creative tool, they've designed a very nifty flash app to sketch on top of the TV commercials, complete with kapows, thuds and bang-bangs-bangs. You can even change the film genre to a Spaghetti Western if you like. Entries close August 31.

Check out the 15-second TV ad stubs, the gallery of entries already submitted, and the prize details at: http://www.whathappensnext.com.au/

[phileasmann]

This sounds like an ad...

And anyways, this is no new gimmick. Ever heard of the Tahoe campaign?

[Tim]

That diner is familiar, didn't they use it for one of Channel 4's idents?