[POWERZONE]

aamslfc, on 18 September 2009 - 03:44 PM, said:

It didn't take long for Mix to get rid of them either. It had to be done though, that 3.3% share was absolutely pathetic. Problem is, I can't see the new team doing any better. Mix must really regret getting rid of Sammy Power now.

Yeah, she was one of their better assets, I couldn't listen to MIX, far too soft, perhaps more people feel the same.

Also noticed during the week that Kyle Sandilands survived again - or be it with some time in the radio slammer.

[POWERZONE]

Latest results...

http://au.nielsen.co...ts/Metro709.pdf

Sydney: 2Day recovered, Triple M didn't, 2UE very close to 2GB in the 40-54 age group but down overall.

Melbourne: Fox up to 2nd place, Triple M almost irrelevant.

Brisbane: Triple M thrives on others' dives, 4BH pips 4KQ.

Adelaide: Nova gains on rivals.

Perth: Modest gain for 6PR, Mix enjoys 10 straight years of being number 1

[POWERZONE]

Last survey for the Year...

http://au.nielsen.co...ts/Metro809.pdf

Merry Christmas

[aamslfc]

Staggering figures for Alan Jones. Where'd he pull that extra 2% from?

Once again, it's 2GB first and daylight 2nd. The only slot they don't dominate is Drive, which has been a problem for them since what seems the dawn of time.

In Sydney, Vega collapsed but still finished ahead of Triple M, whilst WSFM and 2UE also lost listeners. Looking at the breakfast numbers in particular, I'm wondering whether all those listeners switched specifically to WS/Vega/2UE when Jones was away, but then flocked back to 2GB when Jones returned.

The demos are interesting too. 2Day and Nova clean up the three between 10 and 39, 702 wins 40-54, and 2GB

[aamslfc]

Staggering figures for Alan Jones. Where'd he pull that extra 2% from?

Once again, it's 2GB first and daylight 2nd. They increased every slot except Weekends, and even that was only a 0.1% loss. The only slot they don't dominate is Drive, which has been a problem for them since what seems the dawn of time. What are they doing right that 2UE isn't?

In Sydney, Vega collapsed but still finished ahead of Triple M, whilst WSFM and 2UE also lost listeners. Looking at the breakfast numbers in particular, I suspect those listeners switched specifically to WS/Vega/2UE when Jones was away, but then flocked back to 2GB when Jones returned.

The demos are interesting too. 2Day and Nova clean up the three between 10 and 39, 702 wins 40-54 (2GB 3rd behind WS), and 2GB cleans up 55+ and Groceries. Somehow that translates into a strong win for 2GB overall.

Doesn't look like the cricket helped 702 too much, although they did manage a very small increase. Can't say the same for 774 in Melbourne - they lost a fair few listeners. So did 3AW, so I guess Melburnians switched off talkback radio for the final survey. Speaking of 3AW, they've had no real competition in Melbourne for a while so it'll be very interesting to see how they fare against Singo's new station.

And finally, Mix in Perth came close to losing after shedding almost 3% . How long has it been since they lost a survey, 5-6 years?

[POWERZONE]

^ 10 years I think - could be a "rogue" rating

Agree about the cricket - always has helped ABC in the past - perhaps the "plasma population" is killing the radio stars?

2UE have shot themselves in the foot by loosing Steve Price in my opinion. Steve Leibmann will do a good job however.

Seems to me 2GB is more political than 2UE - and we've had our fun in that area in the last few weeks.

Maybe 2UE could run an anti ETS, anti Clean Feed promo? Wouldn't be the first or last time radio has influenced policy

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Merry Christmas!